One of the biggest challenges that you may face when you are trying to sell your services to offline businesses (one of them may be lead generation) is who are you going to sell this services?
The first thing you need to think about is not just who needs your services (even in theory everybody wants more business, not all businesses are ready to work on a lead basis) but who can pay you for it, that is why I made this video, to explain to you that the more value a client has for the offline businesses the more they are willing to pay you.
In this video I am going to explain to you a simple way to classify the offline businesses you may want to attack and know which one is better, this video is part of my course “How to generate online leads” that will teach you how to generate your own leads without cold calling, spamming or just scrapping data that does not work, you can get my course here
I will explain to you more cool concepts about Marketing in Montreal without the B.S.
If all you do to get clients is Cold Calling, you can be not just annoying, but you can be committing a crime as well. With the new “Do not call list” here in Canada cold calling to people and businesses that are on that list can be illegal, check out this video to see the details.
In this post I will explain to you some of the most common mistakes I have seen people making when creating/managing their PPC campaigns (I have made some of these mistakes myself).
1.- Not making the distinction between search traffic and content traffic.
The mental frame of the people going to the search engines is different than the people that are on the content network. The people on the search engines are already looking for a solution to the problem the people on the content network need to be “interrupted” of what they are doing in order to pay attention to your ad, furthermore the copy of each ad needs to be different, separating both types of campaigns is very, very important.
Secrets about Persuasion Copywriters Don’t Want You to Know
I am going to explain to you a little bit about the two parts of this game. This game called internet marketing has two parts. The first one is how to create traffic and that is where most of the people spend their time and most of the products are talking about this kind of stuff, how to create more Traffic, SEO, PPC.
Nevertheless, there is a second part, which is equally important and maybe from my point of view more important, it is called conversion. Meaning from every person that arrives into your landing page, how many of them take the action you want them to take. A few days ago I made a presentation about this and I want to show you. First, here is a little proof about one of my successful PPC campaigns. Here you can see the average position is 1, quality score 10/10 and the click rate is very high, but I am going to go now to what I am going to explain to you.
Here I was talking about how to generate leads, more leads with your pay per click with your landing page, with any kind of marketing material you are using, but specifically in this case I was talking about PPC. So, I call this Read your Prospects Mind, what do I mean by that? You need to understand that the people that are going into the search engines are going with a problem/solution approach, meaning that they put into the search engine a problem and they are looking for a solution or they put an effect and they are trying to find what the cause of the effect is. You need to know that so you write your advertising with this in mind. I mean, if someone is searching Google for “how to make money” it is obvious that he wants to know how to do it, so if you put in your advertising “Want to Learn how to Make Money? This is the Fastest Way” you know what I mean so, immediately that will grab his attention. This takes me to the second point, understand the keywords perfectly.
Each one of the keywords you are going to be bidding on has a different mental frame. Each one of the keywords, even though they may sound alike, they need to have different advertising. Example: it is not the same thing for people who are looking to make money from home or somebody who is searching Forex Trading System, both of them can be classified as a “make money” keyword. Nevertheless, the first one is looking for how to make money from home – it may be a mom, the second one is Forex Trading System it may be a professional trader who is searching for this. So you need to put a message that is going to fit each one of those keywords that people are putting into their search engines, which is why it is so important to know that.
This brings me to the third point, work on those keywords. Once you know which keywords are working the best, what you are going to do is to expand your entire marketing message via PPC, SEO or printing; I mean you are creating one asset once you are working on PPC that will be your advertising message. That is one asset… your marketing asset because once you know that one of your ads is working you can roll it out, you can put it in newspapers, even on your personal cards (business cards), your PPC campaigns etc. You already know, you have already tested that ad.
This is another important point, point #4. Give the solution in your landing page. Again, once you are analysing the keywords they are looking for, you know because you are bidding on them, give the solution in your landing page, example, how to make money from home is the keyword you are bidding on. So on your landing page is “Here are the ten easiest ways to make money from home”, you know, that will immediately get that person’s attention because that is exactly what he is looking for.
The next point – people are sceptical, not just the people on the net but everybody is sceptical, and that’s natural. So, you need to present proof to the guy, okay – you need to give proof to this guy that it works, something that he can see and say OMG this is working. All of these points are part of the word of your landing page. I have been talking about all of these points in my presentation, if you want to know more about it.
Hey guys…you may not know this but I am a huge fan of buying traffic. I think it is really, really good because it’s a very nice way…the most immediate way I know to start making the most of your time.
Anyway, I was talking the other day with one of my friends Mukul Verma and I was telling him…you know he is a very huge fan of free traffic. I talk a lot about buying traffic even though I never post a lot about it on my blog. He asked me “what is one of the biggest mistakes I see people making?” so I am going to tell you right now.
When you are configuring your Adwords account, I mean it can be Adwords, Yahoo or even Bing but Adwords is the biggest one and most common to see. There are, generally speaking, two sections that people do not separate. The first one, what is called “search” Search is this – when you go into the search engines to look for something, for instance, I am going to look for Glee, which is a TV show, so you key in Glee Cast, I am trying to find a page where it has advertising here on the right side. So let’s do something that for sure will have it “money” or “how to make money”. For sure I knew it was going to be there.
Okay, so, the way it is divided, in any PPC campaign is in two parts. First, what is called search – this is the search field. These are the ads that you’ll see on search and what is called content. What is content? Content is this, they are the ads you see here, you see how it says ads, and they are here. So Google, Bing and Yahoo ask you every time you configure your campaign they ask you if you want to separate them. Most people just chose a bunch of keywords and they just stuff it there and they write exactly the same copy. That is a mistake why? Look at this – the people who are in the search the copy the keywords everything needs to be different because the people who are here in the search engines are actively searching for an answer.
Here they want to see these ads because they are entering something; they are looking for the answer. If the copy of these ads has a better answer then here, they will click on it for sure. They are people who are looking for an answer right now. So the copy you need to put there is different, the words you need to put there are different. Meanwhile when you go here to the content network, these people are not really looking for you solution, they are not really looking for you. So, you need to write here an ad that is going to be disruptive, you know what I mean they are reading something and you need to grab their attention. So that is a very important difference in the way you are going to buy traffic.
I think it is very important that you make that difference in your campaigns.
