Best Offline Clients for Online Lead Generation

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One of the biggest challenges that you may face when you are trying to sell your services to offline businesses (one of them may be lead generation) is who are you going to sell this services?

The first thing you need to think about is not just who needs your services (even in theory everybody wants more business, not all businesses are ready to work on a lead basis) but who can pay you for it, that is why I made this video, to explain to you that the more value a client has for the offline businesses the more they are willing to pay you.

In this video I am going to explain to you a simple way to classify the offline businesses you may want to attack and know which one is better, this video is part of my course “How to generate online leads” that will teach you how to generate your own leads without cold calling, spamming or just scrapping data that does not work, you can get my course here

I will explain to you more cool concepts about Marketing in Montreal without the B.S.

Ilegal Marketing

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If all you do to get clients is Cold Calling, you can be not just annoying, but you can be committing a crime as well. With the new “Do not call list” here in Canada cold calling to people and businesses that are on that list can be illegal, check out this video to see the details.

PPC Made Easy: Different Types of Traffic

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PPC Made Easy, a Little Advice

In this post I will explain to you some of the most common mistakes I have seen people making when creating/managing their PPC campaigns (I have made some of these mistakes myself).

1.- Not making the distinction between search traffic and content traffic.

The mental frame of the people going to the search engines is different than the people that are on the content network. The people on the search engines are already looking for a solution to the problem the people on the content network need to be “interrupted” of what they are doing in order to pay attention to your ad, furthermore the copy of each ad needs to be different, separating both types of campaigns is very, very important.

Secrets about Persuasion Copywriters Don’t Want You to Know

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Secrets about Persuasion Copywriters Don’t Want You to Know

I am going to explain to you a little bit about the two parts of this game. This game called internet marketing has two parts. The first one is how to create traffic and that is where most of the people spend their time and most of the products are talking about this kind of stuff, how to create more Traffic, SEO, PPC.

Nevertheless, there is a second part, which is equally important and maybe from my point of view more important, it is called conversion. Meaning from every person that arrives into your landing page, how many of them take the action you want them to take. A few days ago I made a presentation about this and I want to show you. First, here is a little proof about one of my successful PPC campaigns. Here you can see the average position is 1, quality score 10/10 and the click rate is very high, but I am going to go now to what I am going to explain to you.

Here I was talking about how to generate leads, more leads with your pay per click with your landing page, with any kind of marketing material you are using, but specifically in this case I was talking about PPC. So, I call this Read your Prospects Mind, what do I mean by that? You need to understand that the people that are going into the search engines are going with a problem/solution approach, meaning that they put into the search engine a problem and they are looking for a solution or they put an effect and they are trying to find what the cause of the effect is. You need to know that so you write your advertising with this in mind. I mean, if someone is searching Google for “how to make money” it is obvious that he wants to know how to do it, so if you put in your advertising “Want to Learn how to Make Money? This is the Fastest Way” you know what I mean so, immediately that will grab his attention. This takes me to the second point, understand the keywords perfectly.

Each one of the keywords you are going to be bidding on has a different mental frame. Each one of the keywords, even though they may sound alike, they need to have different advertising. Example: it is not the same thing for people who are looking to make money from home or somebody who is searching Forex Trading System, both of them can be classified as a “make money” keyword. Nevertheless, the first one is looking for how to make money from home – it may be a mom, the second one is Forex Trading System it may be a professional trader who is searching for this. So you need to put a message that is going to fit each one of those keywords that people are putting into their search engines, which is why it is so important to know that.

This brings me to the third point, work on those keywords. Once you know which keywords are working the best, what you are going to do is to expand your entire marketing message via PPC, SEO or printing; I mean you are creating one asset once you are working on PPC that will be your advertising message. That is one asset… your marketing asset because once you know that one of your ads is working you can roll it out, you can put it in newspapers, even on your personal cards (business cards), your PPC campaigns etc. You already know, you have already tested that ad.

This is another important point, point #4. Give the solution in your landing page. Again, once you are analysing the keywords they are looking for, you know because you are bidding on them, give the solution in your landing page, example, how to make money from home is the keyword you are bidding on. So on your landing page is “Here are the ten easiest ways to make money from home”, you know, that will immediately get that person’s attention because that is exactly what he is looking for.

The next point – people are sceptical, not just the people on the net but everybody is sceptical, and that’s natural. So, you need to present proof to the guy, okay – you need to give proof to this guy that it works, something that he can see and say OMG this is working. All of these points are part of the word of your landing page. I have been talking about all of these points in my presentation, if you want to know more about it.

Buying Traffic

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BUYING TRAFFIC

Hey guys…you may not know this but I am a huge fan of buying traffic. I think it is really, really good because it’s a very nice way…the most immediate way I know to start making the most of your time.

Anyway, I was talking the other day with one of my friends Mukul Verma and I was telling him…you know he is a very huge fan of free traffic. I talk a lot about buying traffic even though I never post a lot about it on my blog. He asked me “what is one of the biggest mistakes I see people making?” so I am going to tell you right now.

When you are configuring your Adwords account, I mean it can be Adwords, Yahoo or even Bing but Adwords is the biggest one and most common to see. There are, generally speaking, two sections that people do not separate. The first one, what is called “search” Search is this – when you go into the search engines to look for something, for instance, I am going to look for Glee, which is a TV show, so you key in Glee Cast, I am trying to find a page where it has advertising here on the right side. So let’s do something that for sure will have it “money” or “how to make money”. For sure I knew it was going to be there.

Okay, so, the way it is divided, in any PPC campaign is in two parts. First, what is called search – this is the search field. These are the ads that you’ll see on search and what is called content. What is content? Content is this, they are the ads you see here, you see how it says ads, and they are here. So Google, Bing and Yahoo ask you every time you configure your campaign they ask you if you want to separate them. Most people just chose a bunch of keywords and they just stuff it there and they write exactly the same copy. That is a mistake why? Look at this – the people who are in the search the copy the keywords everything needs to be different because the people who are here in the search engines are actively searching for an answer.

Here they want to see these ads because they are entering something; they are looking for the answer. If the copy of these ads has a better answer then here, they will click on it for sure. They are people who are looking for an answer right now. So the copy you need to put there is different, the words you need to put there are different. Meanwhile when you go here to the content network, these people are not really looking for you solution, they are not really looking for you. So, you need to write here an ad that is going to be disruptive, you know what I mean they are reading something and you need to grab their attention. So that is a very important difference in the way you are going to buy traffic.

I think it is very important that you make that difference in your campaigns.

Thank you very much.

Reddit Advertising

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In this video I will share with you my experience using Reddit advertising.

Facebook Montreal

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Facebook Montreal 2

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Facebook Montreal 3

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How to Get $205/Email

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In this video you will learn how to generate up to $205 per email that people fill in.

Tube Top Gun Review

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Offline Ice Breaker Review

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Offline Ice Breaker Review, this video will review one of the products on the Warrior Forum dedicated to the offline marketing. This specific product is called Offline Ice Breaker, watch and enjoy.

SEO Montreal Tips: Leverage your content

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I will be creating some SEO tips to help you increase your ranks and get more traffic. This series is called SEO Montreal TIPS, let me know what you think about it.

Accelerated Nonstop Traffic Review

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This is a review video for the WSO of the day Accelerated nonstop Traffic (ANT system)

Email Marketing Tips

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This video is about the importance of email marketing and how to use it properly, no matter if you are in the offline world or in the online. Email marketing is one of the best ways to communicate with your prospects. I have done a lot here in Montreal.

How to Create Value Out of Thin Air

How to Create Value Out of Thin Air

Many people do not understand that wealth and resources are not taken away or dug out of the ground, most of the wealth can be created from thin air, one of my favorite examples is Intel, Interl makes micro circuits and semi conductors that are worth their weight in gold (this is quite literal) out of sand, other very good example is software, everybody that has created software has created value from the scratch, arranging 1′s and 0′s in a way that solves a problem.

Today I want to share 7 strategies you can implement and create wealth for yourself that most people have never explained to you:

1.- Create A Training Series: In the head of every person of every company there are thousands of answers to common questions that people will be happy to pay for, one of my first gigs as a consultant when I arrived to Canada was creating a “Business Analyst Training Program”, back in Mexico I was a business consultant and I realize that many people were looking for this kind of training on Craigslist, what I did was, I  recorded a set of videos explaining the basics, after I sold them, many people still contacted me and I started training sessions during the weekends.

2.- Licensing something you have to another company: I will just stick to the above example, after I started training some people I sold the system to co-workers who already had a training school.

3.- Create Joint Ventures: If you are “only” a consultant, but have contacts with “real businesses”, you can license your know-how to others and keep some of the money in your pocket, do not be afraid to do some leg work, the easier you make to earn money for others, the less resistance you will find.

4.- Customer Re-activation: A friend of a friend is a retired massage therapist, every time he needs money for his trips, what he does is he goes to a local dentist office, takes his old customer files and sends them a piece of snail-mail in order to bring some people back, he takes 100% of their first visit. Re-activating old customers can be very profitable, whether you do it for yourself or for others.

5.- Re focusing or sub focus: You know the Rich dad, Poor dad book series? well now there is a Rich Dad, Poor Dad for teenagers, Rich Dad, Poor Dad for women, etc…. the list is endless. You can do this too with your products or services, just look around and identify that other “little” problems are around. Do you have many senior prospects? create a special service for them, Do you have many prospects in May? create the “May special sale”.

6.- Start selling leads: One of my first Internet marketing ventures was writing a book about how to migrate to Canada, after a while I realized that the people that bought my book were looking for some type of consultancy as well, so I went and figured out how much the Immigration Lawyers where willing to pay for the leads and started selling the leads to them.

7.- Knock your self Off: I buy a lot of traffic via PPC and Direct marketing, I have several ads in the first position, second  and third , as well as many ads in the same magazine!!! Some ads put emphasis on some attributes other ads highlight other benefits!! If you don’t do it your competitors will. There is a lot of wealth to be created right under your nose, all you need sometimes is somebody to help you put the pieces together.

To Your Wealth and Sucess.

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PPC Bid Management Tips: Real Campaigns

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This video will show you some tips about "PPC Bid Management", you will see why it is important to bid for the different types of keywords that Google allows you to bid on.

PPC Management Tips: Show ads more evenly

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This video is from the PPC Management Tips from the ground series. This video explains the importance of the configuration of your account depending what phase you are in.

Kim Kardashian Social Media Method or How To Make Your Competitors See You Even If They Dont Want To

“Do you think its a blue fart technique?”

“I don’t divide the techniques into colors. I divide them into what works and what doesn’t, and this seems to work great”.

As many of you have read in my threads – I like to think outside the box, and that is exactly what this technique is about. As you know you can try 100 different things but just 15 will work very well for your business, this is one of those things that work in many ways. Here I am going to outline someapplications for the offline world, but it can have many more applications.

We were doing some “Benchmarketing” or seeing what the competition was doing in the social media area, our main goal was to find keywords that can rank high in Google thanks to the social media high PR. Meaning this:

www.facebook.com/keywordwearetryingtorank

Or

www.twitter.com/keywordwearetryingtorank

The niche we were working on was an offline furniture store. The first thing we did was find a tool that would allow us to look for available usernames and we found this tool

http://namechk.com

What this tool does is basically go in several social network sites and looks for available user names, here is a view of the results:

In a split second, after watching the results we realized the REAL power of this method!!!

The applications I am going to outline here are part of the case of this case of study.

• We realized that our competitors where not very active in the social media arena.

• Many of their key terms were still available in many social media places.

• You could “hijack” many keywords they were not using.

• In some cases you could appear above them in the search engines with the proper username (example: twitter appears above many websites that are competing for the same phrase, because twitter is indexed almost immediately and has a high PR)

As you can see this is very powerful knowledge, this does not have to be blue fart if it is used properly like in reputation management. You claim your clients name in different social media areas and push down the bad press, this technique is like a knife that you can murder someone with, or you can perform a great operation and save lives.

Everything depends on how you use it, these are just tools that can be used in several ways, so use it properly.

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9 Ways To Make Money Online

As many of you I am part of the warrior forum and I read this post that is more than a year old it is called 9 Way To Make More Money With IM, read it, it is worth it, the writer of the post (Celeste) says that these are the 9 ways to make money:

1) Make them feel emotionally happy.

2) Fix an annoying problem they have.

3) Teach them how to do something.

4) Make them feel better or more physically attractive.

5) Make them feel safer in the day or night.

6) Make them laugh or help them find happiness.

7) Satisfy their needs, either nutritional, or human needs such as physiological or sexual.

8) 

Teach them how to make their life easier.

9) Help them reach their biggest dreams and goals in life.

Besides the awesome humanistic side, these 9 points have a deeper meaning, from my perspective these are the main desires that need to be satisfied no matter how old you are, what technology you use and what century you are living in!, there are timeless money makers.

Think about this for a moment, lets take as an example from the first point “Make them feel emotionally happy”, no matter how rich you are, how successful you are, you can always be happier so here the question is How can I help the biggest number of people to be happier? Can I make a funny youtube video? Can I make a magic show? Can I make a compilation ebook about the best jokes?

I have read many threads in the Warrior Forum about people asking how to make money, everybody asks me how I make money online, but what just a few people are asking for is How can I be more useful to more people? How can I solve one of the 9 points mentioned above? Once you are able to solve those needs the money will follow.


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