How to Create Value Out of Thin Air
Many people do not understand that wealth and resources are not taken away or dug out of the ground, most of the wealth can be created from thin air, one of my favorite examples is Intel, Interl makes micro circuits and semi conductors that are worth their weight in gold (this is quite literal) out of sand, other very good example is software, everybody that has created software has created value from the scratch, arranging 1′s and 0′s in a way that solves a problem.
Today I want to share 7 strategies you can implement and create wealth for yourself that most people have never explained to you:
1.- Create A Training Series: In the head of every person of every company there are thousands of answers to common questions that people will be happy to pay for, one of my first gigs as a consultant when I arrived to Canada was creating a “Business Analyst Training Program”, back in Mexico I was a business consultant and I realize that many people were looking for this kind of training on Craigslist, what I did was, I recorded a set of videos explaining the basics, after I sold them, many people still contacted me and I started training sessions during the weekends.
2.- Licensing something you have to another company: I will just stick to the above example, after I started training some people I sold the system to co-workers who already had a training school.
3.- Create Joint Ventures: If you are “only” a consultant, but have contacts with “real businesses”, you can license your know-how to others and keep some of the money in your pocket, do not be afraid to do some leg work, the easier you make to earn money for others, the less resistance you will find.
4.- Customer Re-activation: A friend of a friend is a retired massage therapist, every time he needs money for his trips, what he does is he goes to a local dentist office, takes his old customer files and sends them a piece of snail-mail in order to bring some people back, he takes 100% of their first visit. Re-activating old customers can be very profitable, whether you do it for yourself or for others.
5.- Re focusing or sub focus: You know the Rich dad, Poor dad book series? well now there is a Rich Dad, Poor Dad for teenagers, Rich Dad, Poor Dad for women, etc…. the list is endless. You can do this too with your products or services, just look around and identify that other “little” problems are around. Do you have many senior prospects? create a special service for them, Do you have many prospects in May? create the “May special sale”.
6.- Start selling leads: One of my first Internet marketing ventures was writing a book about how to migrate to Canada, after a while I realized that the people that bought my book were looking for some type of consultancy as well, so I went and figured out how much the Immigration Lawyers where willing to pay for the leads and started selling the leads to them.
7.- Knock your self Off: I buy a lot of traffic via PPC and Direct marketing, I have several ads in the first position, second and third , as well as many ads in the same magazine!!! Some ads put emphasis on some attributes other ads highlight other benefits!! If you don’t do it your competitors will. There is a lot of wealth to be created right under your nose, all you need sometimes is somebody to help you put the pieces together.
To Your Wealth and Sucess.
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