Buying Traffic

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BUYING TRAFFIC

Hey guys…you may not know this but I am a huge fan of buying traffic. I think it is really, really good because it’s a very nice way…the most immediate way I know to start making the most of your time.

Anyway, I was talking the other day with one of my friends Mukul Verma and I was telling him…you know he is a very huge fan of free traffic. I talk a lot about buying traffic even though I never post a lot about it on my blog. He asked me “what is one of the biggest mistakes I see people making?” so I am going to tell you right now.

When you are configuring your Adwords account, I mean it can be Adwords, Yahoo or even Bing but Adwords is the biggest one and most common to see. There are, generally speaking, two sections that people do not separate. The first one, what is called “search” Search is this – when you go into the search engines to look for something, for instance, I am going to look for Glee, which is a TV show, so you key in Glee Cast, I am trying to find a page where it has advertising here on the right side. So let’s do something that for sure will have it “money” or “how to make money”. For sure I knew it was going to be there.

Okay, so, the way it is divided, in any PPC campaign is in two parts. First, what is called search – this is the search field. These are the ads that you’ll see on search and what is called content. What is content? Content is this, they are the ads you see here, you see how it says ads, and they are here. So Google, Bing and Yahoo ask you every time you configure your campaign they ask you if you want to separate them. Most people just chose a bunch of keywords and they just stuff it there and they write exactly the same copy. That is a mistake why? Look at this – the people who are in the search the copy the keywords everything needs to be different because the people who are here in the search engines are actively searching for an answer.

Here they want to see these ads because they are entering something; they are looking for the answer. If the copy of these ads has a better answer then here, they will click on it for sure. They are people who are looking for an answer right now. So the copy you need to put there is different, the words you need to put there are different. Meanwhile when you go here to the content network, these people are not really looking for you solution, they are not really looking for you. So, you need to write here an ad that is going to be disruptive, you know what I mean they are reading something and you need to grab their attention. So that is a very important difference in the way you are going to buy traffic.

I think it is very important that you make that difference in your campaigns.

Thank you very much.