Secrets about Persuasion Copywriters Don’t Want You to Know

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Secrets about Persuasion Copywriters Don’t Want You to Know

I am going to explain to you a little bit about the two parts of this game. This game called internet marketing has two parts. The first one is how to create traffic and that is where most of the people spend their time and most of the products are talking about this kind of stuff, how to create more Traffic, SEO, PPC.

Nevertheless, there is a second part, which is equally important and maybe from my point of view more important, it is called conversion. Meaning from every person that arrives into your landing page, how many of them take the action you want them to take. A few days ago I made a presentation about this and I want to show you. First, here is a little proof about one of my successful PPC campaigns. Here you can see the average position is 1, quality score 10/10 and the click rate is very high, but I am going to go now to what I am going to explain to you.

Here I was talking about how to generate leads, more leads with your pay per click with your landing page, with any kind of marketing material you are using, but specifically in this case I was talking about PPC. So, I call this Read your Prospects Mind, what do I mean by that? You need to understand that the people that are going into the search engines are going with a problem/solution approach, meaning that they put into the search engine a problem and they are looking for a solution or they put an effect and they are trying to find what the cause of the effect is. You need to know that so you write your advertising with this in mind. I mean, if someone is searching Google for “how to make money” it is obvious that he wants to know how to do it, so if you put in your advertising “Want to Learn how to Make Money? This is the Fastest Way” you know what I mean so, immediately that will grab his attention. This takes me to the second point, understand the keywords perfectly.

Each one of the keywords you are going to be bidding on has a different mental frame. Each one of the keywords, even though they may sound alike, they need to have different advertising. Example: it is not the same thing for people who are looking to make money from home or somebody who is searching Forex Trading System, both of them can be classified as a “make money” keyword. Nevertheless, the first one is looking for how to make money from home – it may be a mom, the second one is Forex Trading System it may be a professional trader who is searching for this. So you need to put a message that is going to fit each one of those keywords that people are putting into their search engines, which is why it is so important to know that.

This brings me to the third point, work on those keywords. Once you know which keywords are working the best, what you are going to do is to expand your entire marketing message via PPC, SEO or printing; I mean you are creating one asset once you are working on PPC that will be your advertising message. That is one asset… your marketing asset because once you know that one of your ads is working you can roll it out, you can put it in newspapers, even on your personal cards (business cards), your PPC campaigns etc. You already know, you have already tested that ad.

This is another important point, point #4. Give the solution in your landing page. Again, once you are analysing the keywords they are looking for, you know because you are bidding on them, give the solution in your landing page, example, how to make money from home is the keyword you are bidding on. So on your landing page is “Here are the ten easiest ways to make money from home”, you know, that will immediately get that person’s attention because that is exactly what he is looking for.

The next point – people are sceptical, not just the people on the net but everybody is sceptical, and that’s natural. So, you need to present proof to the guy, okay – you need to give proof to this guy that it works, something that he can see and say OMG this is working. All of these points are part of the word of your landing page. I have been talking about all of these points in my presentation, if you want to know more about it.